Privacy Policy
Last updated: 2026
This Privacy Policy explains how Luckywave ("we," "us," "our," or "Company") collects, uses, discloses, and safeguards your information when you visit our website at britishaesthetics.co.uk (the "Site"). Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in several ways:
- Personal Information: When you voluntarily submit forms on our Site, we may collect your name, email address, telephone number, and other contact details.
- Technical Information: We automatically collect your IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies and Tracking Technologies: We use cookies and similar tracking technologies to monitor Site activity and store user preferences.
- Usage Data: We collect information about how you interact with our Site, including time spent on pages, clicks, and navigation patterns.
How We Use Information
We use the information we collect for the following purposes:
- Conducting analytics to understand Site performance and user behaviour
- Affiliate tracking and commission management with partner casinos
- Improving Site functionality, content, and user experience
- Sending promotional communications and updates (with your consent)
- Detecting and preventing fraudulent activity
- Complying with legal obligations
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Help us understand how visitors interact with our Site.
- Affiliate Tracking Cookies: Track clicks and referrals to partner casinos for affiliate compensation.
- Marketing Cookies: Used to deliver targeted advertising and promotional content.
You may opt out of non-essential cookies through your browser settings. Note that disabling certain cookies may limit Site functionality. You can also manage cookie preferences through our cookie banner displayed upon first visit.
Third-Party Links
Our Site contains links to third-party casino operators and affiliate websites. We are not responsible for the privacy practices, data collection, or content of these external sites. We strongly encourage you to read the privacy policies of any third-party websites before providing personal information or engaging with their services. Your use of third-party sites is entirely at your own risk and subject to their terms and conditions.
Your Rights
Under UK law, including the General Data Protection Regulation (GDPR) and the Data Protection Act 2018, you have the following rights:
- Right to Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may correct inaccurate or incomplete personal data.
- Right to Erasure: You may request deletion of your personal data, subject to legal exceptions.
- Right to Restrict Processing: You may limit how we use your personal data.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to processing for marketing purposes at any time.
To exercise any of these rights, please contact us using the details provided below. If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO).
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable law. Typically, we retain:
- Personal information: Until you request deletion or for the duration of our business relationship
- Analytics and usage data: Up to 12 months
- Cookie data: As specified by cookie type (typically 12 months or less)
- Affiliate tracking data: For commission calculation and dispute resolution purposes
When information is no longer necessary, we securely delete or anonymise it.
Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us at:
Email: privacy@britishaesthetics.co.uk
We will respond to your inquiry within 30 days of receipt.